![]() ![]() ![]() Marvel – a super-powerful example of moving from a red ocean to the blue ocean Let’s jump right in, starting with one of the most extraordinary blue ocean turnarounds in corporate history. Cirque du Soleil – a classic example of blue ocean strategy Yellow Tail – a blue ocean example in the wine industryħ. ![]() Compte-Nickel – a blue ocean in the fintech industryĦ. HealthMedia – a blue ocean strategy example in healthcareĥ. Stitch Fix – a blue ocean example in the fashion retail industryĤ. Marvel – a super-powerful blue ocean strategy exampleģ. The following blue ocean strategy examples all highlight strategic moves that delivered products and services in a way that opened and captured new market space, with a significant leap in demand.ġ. The strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance.Ī strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering. In their bestselling book, Blue Ocean Strategy, Professors Chan Kim and Renée Mauborgne write: It would appear, therefore, that the company per se is not the appropriate unit of analysis when exploring the roots of high performance. The same company can be brilliant at one moment and wrongheaded at another. History reveals that there are no perpetually excellent companies. ![]()
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